If you have an online business, chances are you provide ways to purchase your products or services directly from your website. There are a number of 3rd party payment processing companies and applications you can choose from. There are also a few 3rd party companies that do not require you to actually process the payments on your website’s server but insists that your customers leave your website to complete their payment on their website. Paypal does this as well as Google Checkout. These two options are both secure means of process credit card payments, but they may not be the best solutions for your website. If you want to process payments directly on your server, like when using e-commerce applications such as 1ShoppingCart, you must secure the private data that is being transmitted when processing a credit card payments. This is when it becomes imperative that you purchase and install a SSL certificate directly onto your website’s server.
These days, a savvy online shopper knows to be on the look out for websites that are secure and can be trusted for their online purchases. On the other hand, they know how to spot a suspicious site as well. They also know to look for 3rd party logos from companies like Verisign and GeoTrust. When a customer arrives to a site and tries to make a purchase without seeing one of these trusted logos, they tend to abandon their cart and look elsewhere. A customer is much more likely to purchase something from your website if they feel like it is secure and can be trusted.
An SSL certificate is a secure protocol that both validates the trustworthiness of a website and securely encrypts private data transmissions to and from your website. It is what savvy customers are looking for when visiting an e-commerce website. If you do not have one of these important certificates installed on your website, your server’s identity cannot be validated which then kicks back a message to the customer that your website cannot be trusted for secure online purchases and data transmissions. As soon as your customers see this message, they will quickly leave your site before they ever actually land on your home page.
This can really hurt your bottom line. How can your online business become successful if you cannot even get customers to your home page? If customers do manage to take the risk to visit your site, it is very doubtful that they will actually purchase anything from you online. Add a SSL certificate to your server and a 3rd party security logo on your online shopping cart and watch your sales begin to rise. As soon as your customer sees that your website is secure, they will be more inclined to purchase something from you as well as trust that you are a reputable company. Once you have gained the reputation of a trusted online e-commerce site, you will significantly see your bottom line improve.
For more information on how SSL certificates and how they can help your business and your bottom line grow, visit Name.com